Hoki Poki GelatoFull Social Media Revamp & Digital Footprint Optimization
Transforming an artisanal gelato brand into a modern, high-engagement digital benchmark via targeted social media overhaul and GMB reputation engineering.
The challenge
Hoki Poki had an established physical presence, but its online communication suffered from outdated "boomer-style" visual aesthetics and static content that failed to engage younger, premium consumers. The Instagram ratio was unbalanced, and the Google My Business profile lacked active review management.
Our strategy & execution
- Visual & brand overhaul: Completely revamped the brand identity across Instagram — redesigned highlight covers, optimized bio links for direct delivery connections, and aligned the overall aesthetic to project artisanal, premium quality.
- Engagement & ratio correction: Strategic organic and paid audience growth campaigns fixed the following/followers ratio while significantly expanding total reach.
- Multi-channel expansion: Launched dynamic TikTok content and highly engaging Threads strategies targeting gen-Z and millennial foodie audiences.
- Google My Business & local SEO: Systematically optimized GMB metadata and implemented professional, SEO-enriched review response protocols, driving higher local maps visibility.
- Performance marketing: Executed localized Meta ad campaigns designed to drive both high-volume digital engagement and physical foot traffic to the store.
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